Party in the front.
Business in the back.

… or something like that

 
 
Echo Spot

Echo Spot

naming, architecture, positioning, creative brief
Result: Hits the Sweet Spot

Echo Hub

Echo Hub

naming, brand architecture, positioning, creative brief
Result: Time’s Best Invention of 2023

 
Echo Buds, Amazon first earbuds

Echo buds

lauched all three versions, including Amazon’s first earbud. naming, re-naming, feature naming, architecture, packaging, briefing, co-branding
Result: Amazon’s Best-Selling Earbuds

Echo Dot x Dianne von furstenberg

naming, creative brief, cobranding guidelines, packaging
Result: “Alexa and I have been best friends for a long time. That’s why she asked me to make her a little dress.” - DVF

 

First Device sustainability launch

go-to-market, strategy, positioning, brand pillars, product development, packaging, messaging priorities
Result: Amazon’s Biggest Reveal isnt a product: It’s an Awesome Promise

Amazon Smart Thermostat

branding, naming, positioning, architecture, co-branding, packaging, creative brief
Result: The budget thermostat Nest should have made

 

Amazon Wind and solar farms

architecture, ceo email, naming
Result: Amazon is the world’s largest corporate purchaser of renewable energy

Echo Show 5

naming, brand architecture, positioning, creative brief, packaging
Result: Your bedside Alexa just got even better

 

just walk out

naming, ingredient branding strategy
Result: Rolls out to more stadiums and universities

 

Amazon Devices accessibility anthem

creative brief, persona development, brand workshop
Result: 7 of the Most Accessible Brand Campaigns and Actions of 2022

Echo dot with clock

naming architecture, portfolio strategy, a first for using clear messaging instead of naming, creative brief, packaging, localization
Result: For an extra $10, you get a cute clock

 

Halo View

naming, architecture, portfolio naming, portfolio strategy
Result: Punches Above Its Weight

Amazon smart soap dispenser

naming, positioning, creative brief, product qa-ing
Result: Keeps Things CDC-Compliant

 

Amazon smart Plug

creative brief, positioning
Result: The best Alexa smart plug

Echo Flex

naming, positioning, creative brief, packaging
Result: Might be Amazon’s smartest device in years

 

eBay

brand architecture
Result: 2 repeat engagements for agency

Genie

brand positioning, brand messaging, copywriting, product portfolio strategy, product positioning, wall street pitch
Result: Four repeat engagements for agency

 

Microsoft

positioning, naming architecture, naming, rebranding
Result: Retainer for agency

Cray Supercomputers (now Hewlett Packard)

customer journey, AI/ML positioning, AI/ML customer personas
Result: Four repeat engagements for agency

 

Bally Switzerland

philanthropic program development, naming, fundraising, Madison Avenue store activation in NYC
Result: Stars Attend Bally’s Dinner … in support of charity Communities in Schools

Sesame Workshop

customer engagement, fundraising campaign
Result: exceeded over million dollar goal and increased donor engagement

 

Canine companions for independence

fundraising campaign, positioning, customer engagement, naming, project management
Result: exceeded fundraising goal

the y

fundraising campaign, naming, donor engagement, project management
Result: exceeded fundraising goal